Indonesian Consumer Interests Against Indian Motorcycles
Otoblog- Indonesian Consumer Interests Against Indian Motorcycles. Product Entry of Motor Gede (Moge) in Indonesia is quite efficient attract consumers in this country. One of them is Indian Motorcycles fairly successful in attracting consumers in Indonesia, PT AMI (Arya Motor Indonesia) is the sole holder of the brands of Indian Motorcycles has established marketing in Indonesia with the launch of three prime model of the brand Indian Motorcycles.
There are three models at the time of the launch in Indonesia, Chief Vintage models, Chief Chieftain Classic and the last was launched last Sunday. Motorcycles Indian Motorcycle Manufacturing Gede is also open dealerships in the prime area of South Jakarta, and it is the marketing strategy of the PT AMI then plans to open a branch other dealers. Target customers are upper middle consumers and is expected to be the toughest rival of Harley Davidson.
Sales of Indian Motorcycles
As the President Director of PT. AMI is Denny Mulyono meberitakan that since 16 motors Gede Indian Motorcycles come in Indonesia were rushed away by the consumer. The model is the most ordered chieftain models with three color variants of interest to consumers include Springfield Blue, Indian Red, and Black Thunder Chieftain. The launch of this Indian Moge got rave reviews from fans Moge in Indonesia. Party of PT AMI very confident to compete with other manufacturers Moge, Indian Motorcycles is the first motorcycle in production by American manufacturers. The motor manufacturers began to rise by presenting more advanced technology and superior
For the price of a Chief Classic models ranging from 790 to 800 million by color Indian Red and Thunder Black. Another model is the Chief Vintage with a variant of the same color with the Chief Classic is priced at 876.7 million. President Director of PT AMI say "supposedly 5 models released today (09/14/2014) but only three models that can be launched, the remaining two models Scout and Roadmaster models still on the way, perhaps the end of october introduced". Estimated price for the two other models also does away with the three previous models that are for the upper middle class consumers.